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Readership remains strong with 74 per cent of adults reading their community newspaper
Business
Jan 21, 2010
The Canadian Community Newspaper Database Corporation (ComBase) announced last week the results of its 2008- 2009 study, with readership data for 218 markets across Canada.
Overall, community newspaper readership remains strong, with 74 per cent of Canadians reading their community newspaper. Readership is particularly strong among desirable target groups:
• 76 per cent of women
• 78 per cent of baby boomers
• 77per cent of adults with children
• 74 per cent of university-educated adults
• 76 per cent of homeowners
• 78 per cent of affluent Canadians (i. e., household income greater than $75,000)
Two hundred thirty-five newspapers participated in ComBase 2008-2009, which includes media consumption data for community newspapers, daily newspapers, ethnocultural and other newspapers, radio, television and Internet.
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